Over a number of years I have worked very closely with Tennent Caledonian Breweries, helping them to redefine their brand position within the on and off trade markets. A highlight within this body of work was helping to launch a new Tennent’s fount, the first re-design for 8 years.
The concept was to capitalize on the priceless vault of historic advertising that embodies the spirit of the brand and which solidifies Tennent’s as the ‘every man’s pint’. A replaceable cover system was developed to allow the brand to appeal to multiple generations of drinkers simultaneously.
Client: Tennent Caledonian Breweries
Agency: D8
Sales presenter
An A2 fold out sales presenter was also created to help showcase how we reached the final design, thought process and rationale for the replaceable cover concept.
