Identity and naming strategy for a grassroots campaign aimed at helping to promote football and other sports amongst young girls and women around Scotland.
The campaign centred around the free spirited, fearless attitude of teenagers. A bright and vibrant colour palette and a series of graphic patterns was developed to help convey this.
A bright and vibrant colour palette and a series of graphic patterns was developed to help convey this. An aspirational photoshoot was also created involving young Scottish International players.
Client: The Scottish FA
Agency: D8
