Vogue Fashion Night Out is held once a year in London and Milan. With sales and promotional offers on the cards, it's a true celebration of fashion.
So to help Gap stand out on one of the loudest nights in the clothing calendar, we hacked together a rapid turnaround photobooth that spat out 24-frame bound and printed flipbooks in just 10 minutes, bringing to life their dance-heavy Denim campaign and giving shoppers a chance to jump in front of the cameras, throw some shapes and browse the latest fashion trends while their mementos were being made in record time.
Client: Gap
Agency: StartJG