Art direction, creative territory exploration and Brand World for a botanically infused vodka.
The brand world consisted of an overarching creative platform from which to build anything from custom serves, point of sale etc, up to larger scale activations and advertising concepts.
The ingredient exploration centered around the idea of depicting real ingredients in a creative and category defining way. To help bring the territories to life, we enlisted the help of renowned illustrator Melissa Dechert.
Client: Diageo
Agency: Vault49
Brand World spreads and POS examples
